Marketing M.O. Launches New Business Marketing Tool

Patent-pending marketing tool helps small-to-midsize companies and consultants with marketing strategy and tactics

SCOTTSDALE AZ - Jan. 16, 2006 - Moderandi Inc. announced today the beta launch of The Marketing M.O., an innovative and intelligent business marketing tool that delivers a marketing strategy and step-by-step tactical guidances for small to mid-market B2B companies.

Beta users receive the product at a discounted price and receive all future versions at no additional cost. They can also deliver feedback to help shape the product for full launch, scheduled for April 16, 2006.

The Marketing M.O. is the result of four years and thousands of hours of development. Thirty-five people at 10 companies contributed to deliver it.

“The Marketing M.O. is unique because it’s a product that acts as your personal consultant. It helps you plan and execute your marketing strategy and tasks,” said Bob Bosserman, COO of Medelis, Inc. and Marketing M.O. user. “The exercises help you complete your work, but the exciting part is the software that serves up a custom project plan based on your needs. That saves time, money and a lot of headaches.”

Product Specifications

The patent-pending Marketing M.O. delivers guided, interactive marketing best practices delivered by a software wizard that walks customers through their projects step by step.

With 290 exercises containing over 1,200 pages of guided Microsoft Word templates and 130 Excel worksheets, the Marketing M.O. can serve as the backbone of any small to mid-sized company’s marketing department. Users can determine marketing strategy and use the marketing tools, templates and plans to launch campaigns to generate new customers.

A New Method of Teaching

The Marketing M.O. takes a new approach to teaching. The software allows users to quickly identify the tasks they need to accomplish. The map, guidebook, and exercises help users to absorb material quickly in their preferred learning style. The exercises are published in modifiable Microsoft Word and Excel templates, so users can share, save and reuse them.

About Moderandi

We're B2B entrepreneurs, executives and marketing managers. Our vision was to organize and document our own skills and experiences marketing for companies in the health care, professional services, software, biotech, energy, construction, entertainment, retail, industrial supplies, software, and IT industries. The result is the Marketing M.O., a complete training tool for B2B marketers of any skill level to improve their on-the-job performance.

###

Moderandi Inc.
15010 N. 78th Way Ste 105
Scottsdale, Arizona 85260
P (480) 219-9695
F (480) 951-5954
info@marketingMO.com