Web 2.0 marketing software for B2B companies

Our web-based marketing software helps small to medium-sized companies tackle everyday projects. Just log in and

• Develop marketing plans online
• Create new marketing strategies
• Store your own best practices and files
• Download our best practices
• Define your revenue goals and track marketing ROI
• Manage your to-do list
• Train your team
• Build deep expertise
  

These "web 2.0" marketing tools are easy to use and there's nothing to install.

Plus there's a methodology underneath these tools - our strategic marketing process is woven throughout the product. It helps you identify and champion the strategic issues that can make or break the success of your marketing plans & campaigns.

And now we're offering a free trial - just two quick steps, no credit card required.

The Strategic Marketing Process

Fifty years ago, management guru Peter Drucker said, “Any business enterprise has two – and only these two – basic functions: innovation and marketing.”

Yet in 2007, industry leaders are lamenting that the marketing function is broken. Most executives have different definitions of "marketing," with many viewing it as a soft creative function instead of the engine that drives revenue and profit.

Marketing doesn’t have industry-standard processes, controls and activities like most other business disciplines. But you can use a marketing process with common tools and best practices to organize your marketing operations and raise the profile of marketing within your organization.

By incorporating a standardized strategic marketing process into your company, you can

• Work with sales and C-level executives to define and execute marketing strategy
• Speak in terms of business outcomes and results instead of activities and functions
• Align your team and department with a single purpose
• Standardize training
• Drive your vision throughout your organization

Check out the process map - it shows the 29 marketing & sales subjects in the methodology including

• Competitive positioning
• Brand strategy
• Pricing strategy
• Sales process
• Customer retention
• Distribution channels

Marketing redefined

Many companies have vastly different definitions of “marketing.” To some it’s a creative function that develops slick websites, glossy brochures and expensive campaigns. To others, it’s MBAs crunching numbers on market share. And to many small-to-midsize B2B companies, it’s an expense that delivers questionable results.

Yet marketing is much more than brochures and websites and numbers. Since we agree with Peter Drucker’s philosophy, we define "marketing" as the entire process of developing and communicating value to prospects and customers. It starts when you develop and deliver a valuable product or service to market. And it continues throughout the lifetime of each customer.

It's an investment that generates revenue, profit and opportunity for growth. It's a strategic process with three phases:

• Develop your business strategy
• Create tools and processes to deliver your strategy
• Generate and manage your customers

Download "The Strategic Marketing Process" e-book.

It provides a quick, rich introduction to the 29 subjects and how they work together in a single strategic marketing process.

Check out the features to see how it can help your business!